Blue Drip Brand

Blue Drip is all about providing an effortlessly cool accessory for Internet Inhabitants who indulge in online fashion culture. The name is inspired by the sound of drips, combined with the slang term DRIP, which translates to having impressive style and swag. Both definitions of DRIP convey the brand's laid-back and loose approach, from the free-hand shapes to the nonchalant expression and attire of the three characters.

Blue Drip is intended to connect with young people, who simply want to chill out and stay fashion-relevant.