We need to talk about this

Cut the Sh!t (We need to talk about this) is a collaboration project with Georgina Beckett Photography for domestic abuse awareness which encourages open discussion with t-shirts. The designs bring about a raw honesty to an issue which affects 1 in 3 women and 1 in 4 men every year...

This campaign called for a front design, back design, slogan and logo. The bright orange colour of the campaign was selected as a call for action and urgency, similar to a caution sign. This was intentional to encourage unapologetic discussion on this often silenced topic.

The full process and campaign choices are shown below.