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MUSA

Project type

Packaging Design

MUSA - Sweeter than Sound

Step into the delicious world of MUSA, where the magic of music collides with the allure of dark chocolate. These music-inspired chocolate boxes are a melodic journey through the greatest genres – from the smooth classics to the playful beats of pop. Each chocolate box variety has a unique blend of flavours, creating an unforgettable experience that resonates with each genre.

Each box design embodies the respectable genre - The Rock Box is vibrant and loud, whereas the Classic Box maintains its form and steady pattern. The logo and typography is free-flowing and mimics the imagery of musical notes, whilst suggesting luxury that comes with dark chocolate.

The GIF is a sneak peek at 'MUSA Taste', a promotional launch tour at varying music events where audiences can try free samples of their suitable box genre. This multi-sensory experience is intended to leave a long-lasting brand impression on music lovers.

MUSA Taste, Sampling Events at live shows to promote the chocolate to music-lovers.

MUSA Taste Sampling Event Pop-up Banners

Atmospheric Mock-up, displays full box design.

Box label developments, colour experiments.

Experimenting with front design and pattern work.

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