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D&AD New Blood
Project type
Competition Award
Date
2023
Awarded the Graphite Pencil, submitted as part of the D&AD 2023 New Blood Awards. The Sky Trivio App concept showcases how phones can become an interactive tool, instead of a distraction, when watching Sky content. This interactive Trivia app creates an engaging watching experience for the whole family. The full submission and process is shown below.
The vibrant colour scheme and whimsical characters were chosen to solidify a family-friendly experience as part of the 'interaction' requirement of the brief. The initial idea involved a mascot which guides users through content, but this ultimately lacked a compelling message, whereas the app brings about the importance of family time beneath the graphics, which is a lot more rewarding for users.
