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D&AD New Blood

Project type

Competition Award

Date

2023

Awarded the Graphite Pencil, submitted as part of the D&AD 2023 New Blood Awards. The Sky Trivio App concept showcases how phones can become an interactive tool, instead of a distraction, when watching Sky content. This interactive Trivia app creates an engaging watching experience for the whole family. The full submission and process is shown below.

The vibrant colour scheme and whimsical characters were chosen to solidify a family-friendly experience as part of the 'interaction' requirement of the brief. The initial idea involved a mascot which guides users through content, but this ultimately lacked a compelling message, whereas the app brings about the importance of family time beneath the graphics, which is a lot more rewarding for users.

Slide 2 - Copy for project analysis and solutions.

Slide 3 - App visualised in mobile mock-up, places product in the real world.

Slide 4 - Dives into variety of genres users can choose from for Trivia. Offers in-depth understanding of App functions and engagement.

Slide 5 - Demonstrates convenience of App, players can use any TV for group games.

Slide 7 - Advertisement graphic, App brings families together in front of the TV, creates active interaction.

Character Icon early developments. Narrowing down colour palette and style.

Early mascot concept, developing strong interactive concept.

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